No Logo by Naomi Klein.
My rating: 4 of 5 stars.

This is one of those books – like Infinite Jest or Manufacturing Consent that I would’ve been much better off reading when it came out, or when I was in my 20s. (Whichever was earlier.)

Reading it today, I can only think that my mind would’ve been blown a lot more comprehensively if I’d encountered the ideas within before precision-strike ads and ‘unbranded’ clothing were such a part of daily life.

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